“This is the revolution and I’m in the middle of it.  It’s a great time to be alive”  George Lucas, director, on pioneering HD.
Technically, high definition (HD) means capturing a lot more pixels.  

In practice, it has coincided with several other leaps forward in technology such as film style gamma curves, progressive scan images and fully digital post production.

Together these provide the power to create beautiful, high resolution images like film but with a freedom, speed and flexibility that allows the creative process to function without restrictions.

From our original test footage more than a decade ago to seamlessly mixing up new HD formats, HD is a modern filmmaker’s canvas.