video on demand

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple” Steve Jobs, former Apple CEO

There are a lot of things we don’t know about the future of media. One thing we do know is that video on demand is here to stay. Audiences already expect to be able to watch video at anytime, anywhere in the world, on anything from a mobile phone to a smart TV.

Video on demand virtually turns every member of the audience into their own programming executive – making decisions on what is popular. Quality content becomes increasingly important in a video on demand world, as audiences need to choose to watch something because they want to, and not just because there’s nothing else on.