Clara Chong


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On set directing Westpac Rescue Helicopter TVC

Recent Projects: Creative IndustriesWestpac Rescue Helicopter The Cheesemonger

Clara is an award winning documentaries and TV Commercials director who was born in Tokyo, raised in Sydney and trained in New York. Cold calling production companies led to work in documentaries as a bilingual Production Coordinator before quickly rising through the ranks to become Producer at virgin earth, inc. where she worked on a variety of high profile international projects including the documentary “Sightings” for Paramount Pictures, Elastica’s “Car Song” music video with maverick American director Spike Jonze and the “Foreigners in Tokyo” docuementary TV series with legendary Japanese film actor Nezu Jinpachi.

After studying at New York University and Film Video Arts, Clara established herself back in Australia as a Director with the magically passionate short film “Sugar Inc.” that launched her TV Commercials career. “Sugar Inc.” won the Best Visualization Award at UK’s Filmstock Film Festival, and screened at festivals around the world including Sante Fe, Denver, Tiburon, Raindance as well as Sydney’s Asia Pacific Film Festival and Clara was named one of Campaign Screen’s New Directors to watch.

As Director, Clara’s fluid visuals, quirky narrative and unique musicality has led to an extensive slate of international and local work including TV Commercials for Nestle, McDonalds, Findus and Westpac Rescue Helicopter.  Her documentaries include the National Geographic Channel’s jet-skiing adventure “Oz trek” narrated by iconic Australian actor Jack Thompson, From The Outback To The World: RM Williams and “From The Outback To The World: Qantas”, a historical look back at Qantas’ first 90 years.

In 2007, Clara established The Film Bakery with her husband and long-term collaborator Cinematographer/Producer Ben Allan ACS to be able to create bespoke short & long-form projects from concept through to delivery completely in-house. Most recently, The Film Bakery are in advanced development on a new Australian independent feature film X Was Here starring Craig Hall (World’s Fastest Indian, A Place To Call Home), Oscar nominee Keisha Castle-Hughes (Game Of Thrones, Whale Rider), iconic Australian actor Michael Caton (Last Cab To Darwin, The Castle) and John Jarratt (Wolf Creek, StalkHer).  Clara has been developing the script for X Was Here over the past 6 years with Executive Producer Posie Graeme-Evans and mentoring producer Matt Carroll.

Clara holds an Honours Degree in International Relations from Macquarie University, for her thesis on Tibet and human rights titled “Self-Determination in Tibet”.

recent press

1. Talking Apple technology, editing, and workflow for RMIT Podcast “Talking Technology”

2. “X Was Here if magazine article “Leads set for generational drama”

3. Talking “X Was Here” for RMIT Podcast “Talking Business” 

4. “Lights! Camera! Apple!” The Sydney Morning Herald/The Age article

5. “X Was Here” if magazine article “Caton, Jarratt to star in generational drama”

6. The Newshooter “The Cheesemonger”

7. “Westpac Rescue Helicopter”

8. Qantas History Documentary “From The Outback To The World” airs on History Channel


Macquarie University (1987-1992)

BA Honours

International Relations, Economics

Honours Thesis “Self Determination in Tibet”

New York University (1997-1998)


New York Film Video Arts (1988)

Film editing


The Film Bakery (2007 – present)

Writer/Director, Company Director

The Film Bakery were handpicked to create two showpiece projects for the NSW Creative Industries and produce TV Commercials, Launch Videos and documentaries for NSW State Government including the recent prestigious Boao Economic Forum for Asia Sydney Conference 2015, The Cheesemonger and the Olympic oar makers Croker Oars.  The Film Bakery have also created projects for Simon & Schuster & Millennium PicturesApple USA, Coca-Cola Japan and the Australian Government (DEEWR).

Tribal (2003-2005)


Highlights include TVC’s for Findus, Jenny Craig Australia (featuring Hayley Lewis & Ian “Huey” Hewitson), Mt. Eliza Business School, Feltex Classic Carpets and McDonalds Australia.

Shadow Dream (short film) (2005)


La Palabra (short film) (2002-2003)


Sugar Inc. (short film) (2000-2002)


National Geographic Channel (1999-2002)

Writer/Director, Promo Producer

Created/wrote/directed/edited “Framed” series 1 & 2, writer/director “NatGeo Presents” Series 1.

Prodigy Films (1999-2002)


Highlights include TVC’s for MG and McDonalds Australia

MediaSense KK (Tokyo, Japan) (1996-1997)


Highlights include work for Coca-Cola Japan, the Atlanta & Nagano Olympics, and Walt Disney Japan.

virgin earth inc. (Tokyo, Japan) (1993-1996)


Highlights include PA (Japan) on environmental feature film “Baraka”, PC on “Yo-Yo Ma inspired by Bach”, producing Elastica’s ‘Car Song’ music video for MTV (director: Spike Jonze) and producing the Paramount Pictures series “Sightings”.